The future isn’t SEO v2 — it’s AEI: Answer Engine Influence. 📣 In his recent PRWeek op-ed, our Chief Digital Innovation Officer Rob Davis breaks down why the PR industry must shift from optimization to influence in the age of generative AI. As LLMs reshape how people discover and trust information, earned media and strategic communications are more powerful than ever. From Reddit to YouTube, from zero-click behaviors to 236% traffic growth — Rob shares how MSL is leading the charge in redefining digital brand influence.💡 Read the full piece on PRWeek: https://lnkd.in/dJ29mSg4 #influenceimpact #MSLeading #DigitalInfluence #AEI #LLM #EarnedMedia
À propos
MSL is the most powerful influence engine for brands, companies and leaders. The agency is an award-winning global public relations firm focused on building influence to deliver meaningful impact on business and the world. With 2,000 talented team members in more than 100 cities across the world and a legacy spanning more than 50 years, we are a global collective of modern communicators who are building the brands and leaders of tomorrow. We are strategists, storytellers and creators. Our business is making our clients more influential. And our passion is reimagining what PR can accomplish. Our holistic approach brings to life the collaborative ‘Power of One’ principle we apply within and outside of the Publicis Groupe. From London to Shanghai, Mumbai to Sao Paulo, Johannesburg to Warsaw, Berlin to Bangkok, New York to Paris, we are MSL. For more information, please visit mslgroup.com. ***MSL will never ask for sensitive, personal or financial information prior to engaging in employment. In the event candidates are invited to participate in a job interview, candidates will only be contacted by someone with an “@mslgroup.com” email address.***
- Site web
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http://mslgroup.com
Lien externe pour MSL (Global)
- Secteur
- Services de relations publiques et communication
- Taille de l’entreprise
- 1 001-5 000 employés
- Siège social
- Paris
- Type
- Société cotée en bourse
- Fondée en
- 2009
- Domaines
- Brand development, Community management, Consumer marketing, Content development and production, Corporate communications, Data & analytics, Digital & social media, Employee engagement, Executive visibility, Experiential/event marketing, Healthcare PR, Influencer marketing, Insights and measurement, Media relations, Media training, Public affairs, Platforms & tools, Reputation management et Social purpose and sustainability
Lieux
Employés chez MSL (Global)
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Nicole Messier
Managing Director, Corporate at MSL/Publicis
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Barry Kluczyk
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Rob Davis
New Intersections Between Brands, Audiences & Tech | Chief Digital Officer | Award Winning Marketing and PR Innovator | Board Member | PR Week…
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Bryan Pedersen
Chief Innovation Officer at MSLGROUP | Co-Author Contemporary Issues in Digital Marketing | 2x PRWeek 25 Most Influential in Communications Technology
Nouvelles
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As MSL U.S. Chief Creative Officer, Matt Zavala is helping redefine what earned creative looks like in an AI world, where resonance, not reach, is the real currency. In partnership with PRovoke Media, we convened the first ever PR Creatives Roundtable at Cannes, spotlighting how earned creative doesn’t just break through, but breaks in — emotionally, culturally and credibly. Check out how earned-first creativity is shaping the future of our industry: https://lnkd.in/e7xWWEiw #influenceimpact #MSLeading #CannesLions
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What exactly is behind the K-pop craze globally? Through collaboration with Publicis Groupe Korea, CEO of MSL APAC, Margaret Key spoke to leaders from Starship Entertainment and PepsiCo Korea at this year's Cannes Lions International Festival of Creativity to explore how K-pop has become a $20B cultural movement — driving global influence across music, fashion, beauty, and digital connection. Read more here: https://lnkd.in/gUjytPx4 #mslAPAC #influenceimpact
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Game face. Game smile. 🏈 😁 #client Invisalign is teaming up with MVP Patrick Mahomes to prove confidence wins — on and off the field. “Our goal? To tackle the confidence crisis in kids and show how powerful a smile can be,” says Kamal Bhandal, Invisalign’s SVP of Brand, Consumer & Americas Marketing. Check out the MediaPost article at the link: https://lnkd.in/eRv3WuGY #influenceimpact #AlignTech #Invisalign Align Technology
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A decade of Emily K. at MSL — and what a run it’s been. 🎉 Emily, your creativity, collaboration and can-do spirit make every project better — and every team stronger. We’re lucky to have you in the mix. Here’s to all you’ve accomplished and what’s still to come! 🥂 #influenceimpact #MSLove #WorkAnniversary
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Thrilled to share that Margaret Key, CEO of MSL APAC, will be delivering a keynote speech at the International Communications Consultancy Organisation Global Summit 2025 — representing APAC on the world stage in Mumbai, India. A proud moment for MSL APAC as we spotlight the region’s growing influence in global communications. #ICCOGlobalSummit #mslAPAC #influenceimpact
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Talk about doers getting more done. 💪 We’re proud to bring home some hardware with The Home Depot at the 2025 PRNEWS Impact Communications Awards for our work on Operation Surprise — supporting veterans and uplifting communities across the country. We also received an Honorable Mention for our Spring Volunteerism Campaign during National Volunteer Month in April — celebrating the power of purpose-driven action. It’s especially meaningful to be recognized by a panel of industry peers who understand the impact of purpose-driven communications. Big thanks to our partners and the doers who make it all possible. 🧡 #influenceimpact #MSLeading #client #HomeDepotFoundation #TeamDepot
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"AI is the ultimate muse — providing inspiration, challenging conventional thinking and unlocking new avenues of polish and finesse.” ✨ Our Chief Digital Innovation Officer, Rob Davis, is a contributor in PRWeek’s new AI Guide, "Generative AI: Time for you to take the lead". Download at the link and discover how to lead with confidence and integrity in the age of AI. https://lnkd.in/eZZ3Yibp
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🌈 Happy 5th Annual Day of Drag! 🌈 At MSL, Pride Month is an important reminder of our commitment to ensuring all employees feel safe and empowered to show up as their full selves to work, stay curious and support one another year-round — staying true to our agency's values of leading, learning and loving. From Pride Trivia and weekly Wordle challenges that brought plenty of laughs and #MSLearning moments, to our Affirmation Stations nationwide where we wrote heartfelt letters in support of The Queer Trans Project's Build-A-Queer Kits — every moment was filled with purpose. 💌 On our fifth annual Day of Drag, we gathered for an unforgettable panel featuring queer content creators on navigating the newsfeed and brand partnerships through disruption — while in drag for the very first time! And of course, we wrapped it all up with the ultimate Drag Brunch, with dazzling local drag queens 🎉 Here's to showing up, speaking out and creating space for everyone to feel heard, seen and valued! #influenceimpact #MSLove #DayOfDrag
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✨ At the intersection of leadership and lived experience, Pride takes on new meaning. We’re thrilled to see Mark Zangrilli, Chief of Talent Strategy & Operations at MSL U.S., spotlighted in PRWeek’s Pride in PR series. Mark’s leadership isn’t just strategic — it’s human. Grounded in authenticity, fueled by empathy and driven by purpose, he’s been a relentless advocate for inclusive workplaces and lasting change across the industry. From advancing DEI to redefining what it means to lead with heart, Mark reminds us: being your full self is your greatest strength. 👉 Read his profile in PRWeek: https://lnkd.in/ehg6gebz #influenceimpact #MSLove #PrideinPR
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